In a surprise announcement yesterday, Nintendo announced their newest product, a customizable Wi-Fi-enabled alarm clock named the Alarmo. A trailer detailing this clock can be viewed on YouTube here.
Reactions to the Alarmo have been mixed, with some praising the friendly design and customizable features, while others questioning the wisdom of Nintendo expanding from their realm of games and consoles and into the area of household goods. The EXP Times reached out to an anonymous Nintendo spokesperson for comment.
"Nintendo has been dedicated to pushing the boundaries and turning customer's expectations on their head since we pivoted from Hanafuda cards to Family Computers," the spokesperson said. "The Alarmo is just the next step of that process, allowing a new way for our fans to interact with their favorite characters. We hope to see a world where fans can play their Nintendo Switch until bedtime, Pokemon Sleep overnight, and wake up to the Route 110 theme from the Pokemon Ruby & Pokemon Sapphire game."
The spokesperson continued, noting Nintendo's history with clocks stemming back to the iconic Game and Watch video game system.
"Nintendo and clocks have always gone hand-in-hand, whether it's via the internal clock used in the Animal Crossing game or the famous clock tower from the Another Code: Recollection game for the Nintendo Switch."
When asked about the name, the spokesperson confirmed that Nintendo is dedicated to the new naming scheme, and that the Alarmo is a sign of things to come.
"Internally, the Wii U was seen as a disappointment. A large portion of our brand identity and recognition was sacrificed due to a poorly-researched name. Multiple tests were conducted by our marketing division, with the conclusion being that the 'U' was a mistake. With our new vision, we would have called it the Nintendo WiiO. Think about it: MariO. EmiO. NintendO. It's where the power lies. We will not make this mistake again."
While the spokesperson would provide us no additional information on the Nintendo Switch successor, he did conclude his statement by assuring The EXP Times that fans of the Wii Vitality Sensor would be "very happy" with what Nintendo had in store for the future.
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